We have collaborated with Essential Workwear the UK’s leading custom workwear supplier, to showcase diverse career opportunities to young people through content on TikTok. Together, we’ve achieved almost 400,000 views of these videos so far. While this content might appear as light entertainment, it empowers young people to take control of their careers – one video can change a mindset, while engaging with a series and our school programmes can transform behaviours.
@workingoptions what do you wish your day was like at work? This is a day in the life of a marketing executive, at a workwear branding company. Marketing generally involves various ways to promote the company’s product. This is from Essential Branding in Bedfordshire #job #9to5 ♬ original sound – WO Career Advice
A Bit About Us
Working Options is the national employability and life skills charity helping young people aged 14-19 broaden their career horizons and develop the confidence, knowledge and skills needed to succeed in the workplace. Through employer-led career talks, workshops and digital content, we connect students with real-world professionals to bring careers education to life. Our mission ensures every young person, regardless of their starting point, can access the inspiration and support needed to achieve their full potential.
Revealing Hidden Career Pathways
We’ve built a strong presence on TikTok – reaching 10 million views from 2.5 million young people in 2024 alone. Our account introduces careers young people may never have considered, and Essential Workwear, with its range of in-house operations from customer service to production processes, provided the perfect opportunity to showcase various career paths within a single organisation.
This video series bridges the gap between education and employment by offering insights into roles young people might otherwise never discover. By highlighting different entry points and progression routes, we’re demystifying the world of work and showing that rewarding careers exist in unexpected places.
Partnership Impact
Essential Workwear, also the Bedfordshire Business Awards main sponsor this year, has selected Working Options as the charity to benefit from the awards night event. This partnership creates multiple avenues for impact, using the visibility of the Awards to share relatable career stories and present new pathways for young people.
Through continued engagement both online and through our in-school programmes, we’re not just changing mindsets but encouraging positive behaviours that help young people transition confidently into the workplace, equipped with knowledge about careers they might never have discovered otherwise … something we are not able to do without the support of supporters like Essential Workwear.
Work With Us
To find out more about how you can get involved with our digital content, contact our Head of Marketing, Susanna.
